Tag Archives: reputation

The brand that dies

Just 50 years ago, most large companies saw brands as the prime creators of value, but they hardly troubled to assess corporate reputation. It did not seem to create or even affect value. Investors focussed on share price, profit, turnover; connections were made through stockbrokers, agents and financial media. The practice of communications was simple, […]

Brand value and reputation management after Covid-19: From PR to sustainable integrity

We have all lived through and are still living through significant changes in corporate affairs and communications in the past generation. The past year of confinements, restrictions and lockdowns has been disastrous for many businesses and instructive and insightful for those dealing with reputation management. But how to prepare for the new market conditions after […]