Tag Archives: Online

The brand that dies

Just 50 years ago, most large companies saw brands as the prime creators of value, but they hardly troubled to assess corporate reputation. It did not seem to create or even affect value. Investors focussed on share price, profit, turnover; connections were made through stockbrokers, agents and financial media. The practice of communications was simple, […]

Recovering the will to live – From conference calls to Webinars

I get so bored with conference calls. I don’t actually want to get bored, but there’s something about the format of the conference call that challenges my will to live. Why is that? Most conference call conversations seem to be completely unreal, either dominated by one or two speakers with no one else talking or […]