2026 Ahem
Ahem, I travelled down to La Hune with Jurrat and Jessie in a well-loaded car [...]
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2026 Ahem
Ahem Alli and I were up and early on Good Friday to be driven with [...]
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The hidden past of the bisexual pronoun Those of all political and cultural persuasions [...]
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2026 Ahem
Ahem I was about to open a pile of birthday cards when I was encouraged [...]
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2026 Ahem
Ahem Rain and colder weather in southern England dominated the first few days of the [...]
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Today, most people are literate. They can and do read, whether the texts they read are glanced at on a phone or are from grand literature in bound volumes from hallowed libraries. And reading is also predominantly taken for granted, especially in those regions and places of the earth where access to reading has the […]
An EU report has confirmed that English is the most popular foreign language in all but five European countries, and all of those are small nations that use the language of their larger neighbours. Two out of three people across the continent have at least a fair working knowledge of English, and not one country […]
Words – much more than their subjects – are almost immortal. Since words survive the chops and changes of time far longer than any other substance, they are, effectively, permanent. Buildings fall; businesses wither, promises are broken, trees die, water dries, even the earth perishes. But words, if properly used, live for ever. Words are […]
1. Identify the Stakeholder Concentrate on the stakeholders who can influence your reputation. This ensures a close focus and avoids wasted effort and resources. Lobbyists use this approach when they target influential stakeholders such as retailers, customers, investors, institutions or interest groups to force companies to change their products, processes or policies. The way to […]
There are 2.5 billion people today who live and work on 500m smallholder farms, each of them smaller than two hectares (five acres). They are one-third of humanity, yet they have been marginalised for over 60 years, while industrial farming has met the food needs of developed countries with large helpings of agricultural research, subsidies, […]
When it comes to informing staff about a new strategy and encouraging alignment with it, some companies appear to rely on a bizarre waterfall analogy to describe a kind of internal email megaphone or Stalinist building decorations. So beware of companies whose sites boast long posters or banners hanging off external or internal walls with […]
The best stories are those which quickly and effectively illustrate the purpose, policy or objectives of the organization. They are “moral tales” or “fables” because they are designed (or they just happen) to inspire stakeholders by linking them emotionally with the organization. Organizations can sometimes fail to capitalize on great performances because their stories are […]
Our generation may be communicating less literately amongst ourselves than any generation past, despite being assisted by modern resources cheaply obtained and even more cheaply used, and despite there being a thousand times more communications and connections between us than amongst previous generations. The evidence grows every day on social media that large numbers of […]
Every action an organisation takes these days is subject to intense scrutiny. The world grows more complex, straining the ability not only of traditional marketing and communications to stay simple and clear, but also of how businesses communicate with their stakeholders and environment. Ubiquitous and pervasive media creates challenges that amplify the impact of error […]
Decision makers, scientists, journalists and the public often base their judgements on particular issues on summaries of the research done to clarify the issues. But despite its authoritative sounding title, a literature review is depressingly often a starkly dishonest way of trying to resolve a problem about which a lot of research has been done. Most […]