Category Archives: Op-ed

Three steps provide the basis for good reputation management. Participation: Seek input from a broad range of stakeholders. Start to make partnerships with non-governmental organizations to help you to draft some clearly articulated goals, creating a business case linked to a rationale of corporate responsibility. Listen to all affected communities to address their concerns while […]

Kill the mission statement – create a mission narrative. A compelling mission has the power to shape a company and inform the strategic and operational decisions of its management. But all too often the words describing the mission, the mission statement, are lifeless and uninspiring. A mission statement can take five seconds and it can take years […]

It’s not a useful generalisation that a corporate reputation takes years/volumes to build but can be lost in a day/word (or variations of the same point). A really good corporate reputation, honestly earned and properly maintained, simply cannot be destroyed so easily unless it was obtained by deception. Unsubstantiated gossip, hate mail or mischievous accusations can make no […]