Category Archives: Op-ed

Why Webinars? Try them now for impact, brand, marketing and network.

The first time I hosted a webinar I was extremely nervous. It was the enormity and the responsibility of it all. I thought of all the things that could go wrong, as well as all the minor glitches, the mix-ups, the misunderstanding, the unexplained pauses, the communications failures, the outages and network snafus. I was […]

Consulting

The right advice… Clement Reputation helps you build or improve your reputation with distinct and identified audiences   Investigating and understanding the relationship between personality, brand and reputation Creating supportive and trusting stakeholder communities in external interactions Revising, renewing and maintaining all corporate messages. statements and policies Encouraging storytelling, policy participation and effective media analysis […]

The brand – a forgotten relic in a dusty museum

Just 40 years ago, most large companies saw brands as the prime creators of value, but they did not trouble to assess corporate reputation. It did not seem to create or even affect value. Investors focused on share price, profit, turnover; connections were made through stockbrokers, agents and financial media. The practice of communications was […]