The first time I hosted a webinar I was extremely nervous. It was the enormity and the responsibility of it all. I thought of all the things that could go wrong, as well as all the minor glitches, the mix-ups, the misunderstanding, the unexplained pauses, the communications failures, the outages and network snafus. I was […]
Category Archives: Op-ed
The right words… Clement Reputation writes words in the right order to support, amplify, encourage and demonstrate what you or your company do: CEO speech Annual Report press release web copy
The right actions… Clement Reputation manages projects in the right order for you to achieve your goals and meet your success criteria. Corporate Web Projects Social Media Campaigns Internal Communication Campaigns Employee Engagement Events Online Events Webinar Programs
The right advice… Clement Reputation helps you build or improve your reputation with distinct and identified audiences Investigating and understanding the relationship between personality, brand and reputation Creating supportive and trusting stakeholder communities in external interactions Revising, renewing and maintaining all corporate messages. statements and policies Encouraging storytelling, policy participation and effective media analysis […]
One of the communicator’s most difficult dilemmas is how to reconcile the conflicting views of non-technical audiences with the views of genuine experts who interpret and present complex data on matters such as safety and security. The issue is that risk is both intrinsically and perceptionally variable. Risk is usually expressed by experts in terms […]
Words are the most misunderstood part of that crowded, undisciplined and noisy group of ill-fitting elements that together make up what we call communications. In fact, words often get in the way of communications, like rider-less horses in a race or hooting stationary cars in a traffic jam. We misunderstand each other in some way […]
“Twas brillig, and the slithy toves / Did gyre and gimble in the wabe: / All mimsy were the borogoves, / And the mome raths outgrabe.” Peer review is widely viewed as an essential step for ensuring scientific quality of a work and represents a cornerstone of scholarly publishing. On the other hand, those involved […]
I do it a lot late at night and early in the morning. I like doing it outdoors but it’s better in indoors. Mostly I do it in the bedroom, but I often do it in chairs and even more on desks. I don’t mind doing it in front of people and I don’t mind […]
Just 40 years ago, most large companies saw brands as the prime creators of value, but they did not trouble to assess corporate reputation. It did not seem to create or even affect value. Investors focused on share price, profit, turnover; connections were made through stockbrokers, agents and financial media. The practice of communications was […]
It should be taken as unacceptable everywhere that Africa loses every year over 10% of its domestic production because its people and especially its children do not get enough food in quality or quality to eat. It should be taken as unacceptable everywhere that 58 million African children have stunted growth, a condition that cannot […]



