Author Archives: Lionel Stanbrook

Today’s hungry could be feeding us all tomorrow

Todays hungry

There are 2.5 billion people today who live and work on 500m smallholder farms, each of them smaller than two hectares (five acres). They are one-third of humanity, yet they have been marginalised for over 60 years, while industrial farming has met the food needs of developed countries with large helpings of agricultural research, subsidies, […]

Good Storytelling: The gift that keeps giving

The best stories are those which quickly and effectively illustrate the purpose, policy or objectives of the organization. They are “moral tales” or “fables” because they are designed (or they just happen) to inspire stakeholders by linking them emotionally with the organization. Organizations can sometimes fail to capitalize on great performances because their stories are […]

Keep the blade sharp

Keep the blade sharp

Our generation may be communicating less literately amongst ourselves than any generation past, despite being assisted by modern resources cheaply obtained and even more cheaply used, and despite there being a thousand times more communications and connections between us than amongst previous generations. The evidence grows every day on social media that large numbers of […]

The Hymn Sheet

Hymn sheet

Every action an organisation takes these days is subject to intense scrutiny. The world grows more complex, straining the ability not only of traditional marketing and communications to stay simple and clear, but also of how businesses communicate with their stakeholders and environment. Ubiquitous and pervasive media creates challenges that amplify the impact of error […]