Author Archives: Lionel Stanbrook

HAY ROISTERING PERKY

Ahem The expression “making hay while the sun shines” was first recorded in English usage in the early 16th century. It was particularly meaningful this year, as the long-awaited improvement in the weather prompted the first cut of the long grass in the Wolfsloch field next to our garden. In medieval times, forecasting the weather […]

The Open Book

Today, most people are literate. They can and do read, whether the texts they read are glanced at on a phone or are from grand literature in bound volumes from hallowed libraries. And reading is also predominantly taken for granted, especially in those regions and places of the earth where access to reading has the […]

Business English, the Lingua franca of Europe, is losing its imagination

An EU report has confirmed that English is the most popular foreign language in all but five European countries, and all of those are small nations that use the language of their larger neighbours. Two out of three people across the continent have at least a fair working knowledge of English, and not one country […]

Words are lying between the lines of age: After Virginia Woolf

Words – much more than their subjects – are almost immortal. Since words survive the chops and changes of time far longer than any other substance, they are, effectively, permanent. Buildings fall; businesses wither, promises are broken, trees die, water dries, even the earth perishes. But words, if properly used, live for ever. Words are […]

Six Links in the Reputation Management Chain

1. Identify the Stakeholder Concentrate on the stakeholders who can influence your reputation. This ensures a close focus and avoids wasted effort and resources. Lobbyists use this approach when they target influential stakeholders such as retailers, customers, investors, institutions or interest groups to force companies to change their products, processes or policies. The way to […]