Author Archives: Lionel Stanbrook

Agriculture is the elephant

There is cautious optimism about the economic outlook in Sub-Saharan African countries, where the GDP increase in 2016 was stronger than in other regions. But cheap commodities and expensive borrowing will continue to complicate an economic infrastructure still dominated by oil and mining. The need for diversification is urgent – regional economies must concentrate on […]

The brand – a forgotten relic in a dusty museum

Just 40 years ago, most large companies saw brands as the prime creators of value, but they did not trouble to assess corporate reputation. It did not seem to create or even affect value. Investors focused on share price, profit, turnover; connections were made through stockbrokers, agents and financial media. The practice of communications was […]